National Seminars Group
a division of Rockhurst University Continuing Education Center
Course Description

This seminar is offered onsite only. The descriptions and outlines specified below are examples of the topics covered in this seminar. Actual seminar content will depend on your organization's needs. Of course, we customize the seminar's content to meet the specific needs of your organization.

Design Essentials for Newsletters, Brochures, Ads, Catalogs, Reports and More!

An exciting 1-day workshop for PC and Mac users at any level of desktop publishing experience. Get the know-how you need to produce better looking projects every time!

Program Description   Who Should Attend

Workshop Agenda  
What You’ll Learn  

Program Description

As a professional, you’ve seen literally thousands of reports, newsletters, brochures, catalogs and ads. So it shouldn’t be too difficult to design a document that’s attractive, easy to read and effective, right?

Wrong! If you’ve ever worked long and hard to create a major document, only to see it be tossed unread into the wastebaskets of those you hoped to impress, you know the truth:

Designing a printed piece that actually gets noticed is one tough challenge!
You need to create visually appealing documents that get results! What’s the secret? Simple: You’ve got to know the basics of good graphic design. Which is why Design Essentials for Newsletters, Brochures, Ads, Catalogs, Reports & More has been developed specifically for professionals like you.

Leave with tons of fresh new design ideas
What’s more, you’ll evaluate examples of design – from the really great to the downright awful – to learn what works and what doesn’t. You’ll come away with dozens of fresh, new ideas that you can’t wait to try on your next project.

Bottom line: Why continue to design by frustrating trial-and-error when you could be creating visually attractive, professionally polished documents that get excellent results – and earn rave reviews? All it takes to transform your skills is just one exciting day of layout and design training.

What You’ll Learn

In just 1 fast-paced day of training, you’ll learn …

  • Great graphic designs guaranteed to add professional polish to all
    your projects
  • Simple but impressive-looking layouts for different types of documents
  • Secrets for grabbing your readers’ attention – and holding it
  • “How to’s” for using color effectively
  • Tips for choosing photos, type faces and other graphic elements that will work together to drive your message home
  • Steal terrific design ideas from the dozens of examples of good design you’ll evaluate
  • Avoid making the “design disasters” you’ll see
  • Get all your design questions answered by an expert
  • Design better quality projects in less time – with less hassle
  • Add professional polish and pizzazz to every document
  • Save money by designing it right the first time
  • Design documents that get noticed – and get YOU noticed!
  • Have fun hanging out with incredibly creative people all day.

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Who Should Attend

  • Newsletter editors
  • Brochure designers
  • Catalog design professionals
  • Desktop publishers
  • Beginning Web page designers
  • Administrative assistants
  • PR professionals
  • Advertising professionals
  • Marketing professionals
  • Graphics production assistants
  • Marketing directors
  • Small business owners
  • Speakers and trainers
  • And anyone else who wants to produce top-quality, attention-getting documents!

Workshop Agenda

Understanding the Elements of Excellent Graphic Design

  • Seeing is believing: Examples of effective design in various types of documents
  • Understanding the importance of balance and proportion to good design
  • How to go with the “flow” to move the reader through your document
  • Natural tendencies of readers that every designer must be aware of
  • “Layout losers”: Top 10 design disasters guaranteed to label you as a rookie – and how to avoid them
  • Excellent resources for finding terrific design ideas

A Great Plan Guarantees Great Design Results

  • Questions to ask: Who is your audience? Why are you communicating with them?
  • Clarifying the objective of your document – Will it sell an idea? Entertain? Get people to buy or to call? – and translating that objective into design
  • Why it’s crucial to make pre-press and printing decisions before you start to design
  • Planning pointers that will save you time and frustration later

How to Grab Your Reader’s Attention – and Hold It!

  • “How to’s” for making a powerful visual first impression
  • Increasing readability with headlines, subheads and other key elements
  • Breaking up boring, gray text: Boxes, sidebars, call-outs, pull quotes, drop caps and more
  • Effective use of white space – and why overlooking it is a big mistake
  • Tips for making your key points stand out
  • Nifty special effects available to you through the magic of desktop publishing – and how to use them wisely

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Using Type to Add Impact to Your Message

  • Important considerations in choosing text type, including serif vs. sans serif
  • Determining whether to use right- justified, left-justified or centered alignment
  • Harnessing the personality of typefaces to convey tone and mood in headers
  • What size type is the right size to use? How to decide
  • Effective uses – and common abuses – for upper-case, bold, italics and underlined text
  • Why reverse type is a powerful element to be used with caution

How to Use Photos, Illustrations and Other Graphics

  • Recognizing when to use graphics to drive your message home – and when they’ll detract
  • The secret to choosing photos that will connect with your audience
  • Understanding the power of photo captions and using it to your advantage
  • “How to’s” for most effectively using illustrations and other visual elements
  • Impressive graphs that are easy to create
  • Tips for cropping, sizing and positioning graphic elements on
    the page

Do’s and Don’ts for Effectively Using Color

  • A quick primer on the psychology of color to understand how certain colors elicit reactions in your audience
  • Guidelines for using color effectively and creatively
  • Important considerations when selecting colored backgrounds and screens
  • Color combos to use – and lose
  • Using color when you’re on a shoe- string budget

Winning Layouts for Different Types of Documents

  • Reports and proposals: How to use design elements to break up the gray
  • Tips for making your brochures and newsletters more attention-getting – and more effective
  • Adding visual interest and readability to catalogs
  • A handy checklist: Is your document designed for ultimate impact and effectiveness?

Continuing Education:
Continuing education credits may be recognized by your professional board. Contact your own board to find out what's required.

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