presents
National Seminars Group & Padgett Thompson
a division of Rockhurst University Continuing Education Center
Course Description
How to Design Newsletters, Brochures, Ads, Catalogs, Reports, Proposals, Presentation Materials
In this 2-day event learn essential graphic design and layout skills that’ll make every project you produce more visually powerful and effective!
Program
Description
All
the desktop publishing software in the world can’t make your documents
visually compelling if you don’t have solid skills in layout and design.
Without this essential design knowledge, any newsletters, brochures or
catalogs you create will look ordinary. Presentation materials will lack
visual pizzazz. Reports and proposals you prepare may well go unread.
And ads or Web pages? Mediocre, at best.
To produce
documents that get noticed – and get results – you need a solid understanding
of the basics of good design.
That’s
where this comprehensive two-day workshop comes in.
There’s no
experience required to attend: If you don’t have a background in design,
but you use desktop publishing software and want to give a professional
polish to everything you create, this workshop is for you! In just two
intensive days of training, we’ll show you how to make every document
you produce more eye-catching, more compelling — and much more effective.
We’ll introduce
you to the elements of good design, the essential design tools that’ll
make your job a lot easier, and — most importantly — enable you to grab
your readers’ attention and entice them to keep reading! You’ll learn
…
- Design guidelines for different types of documents, from newsletters
to basic Web pages
- How to create “hot spots” that place added emphasis on what’s really
important
- Why white space is so critical — even if you really need that space
for text
- Quick and simple techniques for creating easy-to-read, visually impressive
charts
- The psychology of color — and how to use it most effectively
- Shortcuts for turning out polished projects when you’re in a time
crunch
This workshop
offers you much more than others on similar topics because it provides
two full days of intensive training — that’s two entire days you’ll spend
learning with a desktop publishing design expert who can answer all your
questions! We guarantee that you’ll learn far more than in a one-day course,
and you’ll retain more of what you learn, thanks to our exclusive accelerated
training techniques.
How
to Design Newsletters, Brochures, Ads, Catalogs, Reports, Proposals, Presentation
Materials and More! gets to the nitty-gritty “how-to’s”
of design — the essentials that help you create fresh, exciting documents
that get the results you need. You won’t find these skills in your software
manual … and you won’t convey the professional flair that gets your documents
noticed without them!
Don’t miss
this important opportunity to take your design skills from so-so to sensational
– in just two days of training. There’s simply no faster or better way
to get the design know-how you need to make every project an attention-grabber!
What
You’ll Learn
Six Essentials
of Great Design
- Create Attention-Grabbers and “Hot Spots”
Getting your reader to notice your work is half the battle — the other
half is making sure you drive home your main messages. Discover the
many ways to “hook and reel in” your readers. Plus, learn how to create
“hot spots” on the page that always get read — even by “skimmers” who
want just the facts.
- Establish a Tone That Speaks to Your Audience
Graphics, type fonts, backgrounds — these elements all give your document
a specific “personality.” And that personality should be one your audience
can relate to. Learn how to choose these elements wisely to create the
tone that best suits the message you’re trying to communicate to your
readers.
- Simplify! And Make Every Document Easier
to Read
It’s often difficult to fit everything you need to say into the allotted
space. We’ll show you simple tricks for presenting complex information
in an easy-to-read format and how to create balance among the elements
on the page. You’ll also learn invaluable tips for improving overall
readability.
- Use Color Correctly to Enhance Your Message
– Not Detract From It
Color is so powerful it can communicate without words, which is why
this workshop includes an important discussion on the psychology of
color. You’ll find out what reactions various colors can evoke in your
readers, plus learn guidelines for using color most effectively in different
types of documents.
- Use Pictures and Graphics to Add Visual
Impact
Sometimes the right photograph or graphic can “say it all.” We’ll let
you in on the best sources of photographs, illustrations and other graphic
images that will convey your message perfectly. You’ll also gain great
tips for positioning your graphics to give your documents maximum impact.
- Avoid the Pitfall of Graphic Overload
Some desktop publishing users have a tendency to overfill their pages
with too many graphic elements and special effects. The results are
difficult to read – and they look amateurish, which reflects poorly
on both the designer and organization. Attend this workshop and you’ll
never risk falling into that trap again!
Who
Should Attend
- Newsletter editors
- Brochure designers
- Catalog design professionals
- Desktop publishers
- Beginning Web page designers
- Administrative assistants
- PR professionals
- Advertising professionals
- Marketing professionals
- Graphics production assistants
- Marketing directors
- Small business owners
- Speakers and trainers
- And anyone else who wants to produce top-quality, attention-getting
documents!
Workshop
Agenda
Planning Pointers That Guarantee a Great Start
- The importance of understanding who your readers are
and why you’re communicating with them before you design
- What do you want your document to accomplish?
- The message is everything: How to make sure all elements
of your design are in harmony
- How-to’s for making a strong, positive first impression
- Planning tips that’ll save you tons of time later
on
- Using thumbnails to map out where you’re headed
Design
101: Recognizing the Elements of Excellent Design
- Look and learn! Examples of exceptional design in various
types of documents
- What makes a design effective?
- Understanding how balance and proportion work to create
visually appealing layouts
- How to grab the reader’s attention … and hold it!
- Tips for making sure those who skim your documents
don’t miss your key points
- Boxes, sidebars and call-outs: Creating a focal point
on a text-heavy page
- The critical importance of using white space — and
how to do it effectively
- Headlines, subheads and other key elements that increase
readability
- How to create “flow” to guide the reader through your
document
- “Design disasters” guaranteed to make you look like
a rookie — and how to avoid them
Choosing Type Styles and Sizes for Maximum Impact
- Selecting text type: The pros and cons of serifs and
sans serifs
- What you need to know about leading, tracking and
kerning
- How many different point sizes can you safely mix
on a page?
- ALL CAPS vs. Upper and Lower Case: Knowing the rule
and when you can break it
- Right-justified, left-justified or centered — which
alignment is best for your document?
- Bold, italics and underlining — professional-looking
uses and common abuses
- How to determine what size type is the right size
- Reverse type: A powerful graphic technique to use
with caution
- The personality of typefaces and how they reflect
the tone you want
- When you need to transfer printer fonts: Protect yourself
by knowing the law
Using
Graphics to Drive Your Message Home
- Guidelines for selecting photographs that will “speak”
to your reader
- Illustrations and other graphic elements: How-to’s
for using them for maximum impact
- How to size and position your graphic elements on
the page
- Basic chart formats and when to use each
- Advantages and disadvantages of “clip art”
- Understanding when graphics enhance your message —
and when they detract
- Visual elements that give your project a shot of personality
and style
- Readable, easy-to-create graphs that are sure to impress
Working
With Color and Other Powerful Tools of the Trade
- The psychology of color: How your readers react to certain colors
and why
- Guidelines for using color creatively and effectively
- Do’s and don’ts for color combos
- A word of caution on choosing and using backgrounds and color screens
- A look at desktop publishing’s nifty special effects and how to use
them to add visual appeal
- Tips for using bars, rules and borders
- Drop caps, dingbats and wingdings: When to use them and when to lose
them
- How to avoid the tempting trap of “graphic overkill”
Layout
and Design Guidelines for Different Document Types
- Basic design rules for creating visually appealing newsletters
- How-to’s for making your brochures more eye-catching — and more effective
- Guidelines for adding visual punch and readability to catalogs
- Making your presentation materials pack a punch
- Proposals and reports: How to break up the gray with design elements
- Design basics for producing attention-grabbing ads
- Easy-to-create Web page layouts for beginners
Cool Technologies
Every Desktop User Should Know About
- Tips for making
the most of layout packages like InDesign, Quark and PageMaker
- How-to’s for
creating incredible images with Illustrator, Photoshop and other image
manipulation software
- Mac vs. IBM for
layout: Pros and cons of both
- Making Web layout
tools work for you — the first time!
- Scanner secrets
for achieving better-quality images
- A printer troubleshooting
checklist that will help ensure you get the results you want
- What you need
to know about using digital cameras
- CD-ROMs, tape
backup units and other peripherals that’ll save you time and money
- An eye-opening
look at the latest and greatest: Hot new design software technologies
Pulling It All Together: Creating Professional-Looking Documents
That Get Results – Every Time
- Creating the
total image: How to coordinate color, type and graphics to create the
tone or mood you want
- Great resources
for finding terrific creative ideas
- Use your own
laser printer or use a service bureau? Knowing why and when to do each
- Talking with
printers and service bureaus: Important questions to ask to make sure
your final document turns out exactly the way you want
- Understanding
your options when the finished product isn’t right
- Evaluating your
current design software programs and DP equipment: Is it what you need
to get the job done — or is something else better?
Your
Guarantee of Complete Satisfaction
We stand behind our seminars
with a 100 percent , iron-clad, money-back guarantee
of satisfaction. If for any reason you’re not completely satisfied
with the solid skills, the tips, tools and shortcuts, and the crucial
information you receive during this workshop, we’ll refund your money
in full. Every penny. Guaranteed!
Program
Hours:
9:00 a.m.
to 4:00 p.m. Registration begins at
8:30 a.m.
Group
Discount: When 3 enroll from your organization, a 4th attends
FREE!
Lunch:
Lunch is on your own.
Continuing
Education:
Continuing education credits may be recognized by your professional
board. Contact your own board to find out what's required.
If you cancel your registration up to five business days before the workshop,
Bring a seminar to your site! For information about bringing a course to your site please call 1-919-847-0331 or email the registry at
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Cancellation Policy:
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