National Seminars Group & Padgett Thompson
a division of Rockhurst University Continuing Education Center
Course Description

Social Media Marketing
2-Day Seminar

Want to leverage your organization's social media presence more effectively? Then you need this new, in-depth 2-day course!

Program Description:

Social media has changed the world — why is your marketing still the same?

It’s everywhere you look; everyone from teenagers to grandmothers are tweeting, sharing photos on Instagram, and updating statuses on Facebook. It’s changed how people connect with one another, and that means old marketing tactics aren’t as effective as they once were.

If you want to be successful in the modern world, you need to have a social media presence — this is not an option. But just jumping into social media without a plan can be worse than having no presence at all.

Develop a plan to help you maximize your social media marketing efforts.

Organizations that are effectively using social media have one thing in common: they have a clearly defined plan. They know what they want to achieve from their efforts, which tools work best for their needs, and how to get results. When you leave this course, you’ll know all of that and more.

No matter whether you’re a complete social marketing newbie or a veteran, this two-day course has all the information you need to take your social media efforts to the next level and generate real results!

It’s time to join the future — learn how to put social media marketing to work for you.

Social media marketing isn’t like traditional marketing. It’s a two-way street, one that allows you to engage in conversation with people who use and are affected by your organization. It lets you handle customer service issues and deal with negative experiences immediately.

But if you aren’t up to date on the latest social media techniques, you may be doing more harm than good. Don’t let your organization develop a negative reputation.

Sign up for this training and you’ll learn how to:


Day One: The Basics of Social Media Social Media: An Introduction

  • What is social media? Why is it important?
  • Who is using social media and why
  • Social media vs. traditional marketing
  • Your organizational brand and social media marketing
What Makes a Good Social Media Campaign
  • Developing goals for your social media campaign
  • Implementing a plan that works for you
  • Using social media as a customer service tool
  • Creating a social media campaign that suits your needs
  • Determining your target market
Social Media Platforms – Choosing the Right One for Your Needs
  • The big boys – Facebook and Twitter
  • Other players – LinkedIn, YouTube, MySpace, and Wikipedia
  • The up-and-comers – Pinterest, Instagram, Google+, and more
  • Check-Ins – FourSquare, Groupon, and other location-based options
  • Blogging, podcasts, and how they fit in with your social media plans
  • Tools to help manage your campaign
How Success Is Measured
  • Metrics – what to look for to measure impact
  • Different tools to measure your influence
  • ROI – the numbers that really matter
  • Fans, likes, page views, tweets, and more: different ways to measure success
Finding Your Voice
  • Creating compelling content that will encourage followers
  • Key words – how to use them the right way
  • Simple ways to come across as authentic
  • Easy ways to gain brand legitimacy
Day Two: Using Social Media Like a Pro

Increasing Your Reach and Engagement

  • How often to post – strategies for finding what works for you
  • Paid media, pay-per-click ads, and paying for followers – a good idea?
  • Developing timing, target, and tone
  • Strategies for creating and maintaining a conversation
  • Building a thriving community – a how-to
Best Practices to Help You Maximize Impact
  • Connecting, amplifying, and maintaining your social media presence
  • Monitoring your campaign – how much time should you spend?
  • Avoiding damaging your brand
  • Virality and how to encourage it
  • Using social media to uncover missed opportunities and turning fans into customers
  • Mistakes to avoid: what not to do
Managing Your Online Reputation
  • Why it pays to be likable
  • Strategies for writing posts and tweets that will generate interest and responses
  • The best way to handle criticism – respond or ignore?
  • How to turn negatives into positives
Case Studies From Successful Social Media Campaigns
  • How great organizations use social media
  • Handling negativity – examples of dos and don’ts
  • Big and small organizations – how they differ and how they’re alike
Applying what you’ve learned
  • Reviewing what you’ve learned
  • Determining how to apply your new knowledge for maximum impact
  • How to generate and maintain your social media momentum

Bring a seminar to your site! For information about bringing a course to your site please call 919-480-2550 or email the registry at .

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