American Management Association Seminars

Social Media for Managers: New Tools for Communication, Innovation and Collaboration
Seminar No: 02148-XNBB
CEU Credits: 1.2
Length: 2 days

Build a community of highly engaged customers and employees.

Social media has transformed the business world. Do you know how to guide your staff for better business results? Do you have the latest tools to create a collaborative environment? Can you drive innovation so that you and your team will thrive?

This seminar will focus on expanding your skills to create “HEROs” amongst your employees, so you can foster innovative ideas with internal and external customers. You will increase your power to manage in a highly connected environment, create your own social media initiatives and pave the way for you and your team to build a new kind of growth and success

How You Will Benefit

  • Build your own social media skills and strengths
  • Improve your understanding of customer needs and industry trends
  • Capitalize on business opportunities and minimize risks
  • Take initiative to create open innovation and collaboration
  • Develop strategies driven and supported by social technologies
  • Empower your employees to innovate and engage with customers
  • Give your employees the support and structure to implement your initiatives
What You Will Cover
  • Understand key tools and influential technologies in social media
  • Identify ways to improve your customer knowledge, connection and service
  • Use social media to generate, evaluate and prioritize new ideas
  • Adopt social collaboration tools for ongoing dialogue and engagement
  • Practice using social media tools to research, collaborate and innovate
  • Create a plan to customize social media strategies for yourself and your team
  • Develop guidelines for social media use within your department
  • Identify ways to empower and manage tech savvy employees to achieve more
  • Use the HERO model to develop empowered employees
  • Practice “selling” your innovative ideas or products to management
  • Learn how to build and amplify your internal social network

Who Should Attend
Midlevel managers who recognize the importance of managing social media to stay competitive and achieve growth. No prior knowledge of or familiarity with social media is required.

Note: Mobile devices with Internet access will be used in this workshop, so please bring your own devices (though it is not required).

Start and End times: first day - 8:30am-5pm, all other days 9am-5pm unless otherwise specified. Your registration confirmation notice will confirm the hotel/conference center for the seminar for which you registered. The information included on this page is all the information available on this seminar. Please use form below to register only. To request information that is not included above please send an email to . Remember to specify the complete seminar number about which you are requesting information.

For information about bringing a course to your site please call 919-480-2550 or email the registry at .

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** Online Registration & Fee Information ** Please use form below to register only. To request information that is not included above please send an email to . Remember to specify the complete seminar number about which you are requesting information.

Select date/location & complete form below. Then, click on 'Send'

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After submitting your online registration you will receive registration confirmation and invoice within 7-10 business days. You may pay by credit card or check. Confirmation information will also include location and other pertinent course information.
Always state priority code XNBB to your customer service representative when registering directly by phone.

Note: Prices are subject to change without notice. To confirm the price of your session, select the session above and click “Send”. Discounts apply for groups of three or more people. Call for details. Federal government employees are eligible for special GSA pricing for many seminars.

AMA's main conference centers
Seminars scheduled for the cities below are held at the locations listed below. For location information for other cities in which AMA seminars are held please call or email for information.

New York
AMA executive Conference Center
1601 Broadway New York, NY 10019
American Management Association (Located in the same building as the Crowne Plaza Hotel) 1601 Broadway On Broadway and 48th Street near Times Square. Entrance is on 48th Street.

AMA executive Conference Center (adjacent to the Marroitt O'Hare)
8655 west higgins rd
Chicago, IL 60631

San Francisco
AMA executive Conference Center is located in San Francisco Marriott Hotel
55 Fourth Street 2nd Level
San Francisco, CA 94103

AMA Executive Conference Center
Address: 1170 Peachtree Street Ne Cnr Peachtree & 14th (3rd Flr)
City, State, Zip: Atlanta, GA 30309

Washington, DC
Arlington, Virginia
2345 Crystal Drive, Suite 200
Arlington, VA 22202

If you are not paying via credit card, you will receive an invoice with payment instructions.

Cancellation Policy:
If you cannot attend a seminar you can contact AMA in advance to transfer to a future session, or you can send someone to take your place. If you need to cancel your attendance, AMA will give you a complete refund if you cancel more than three weeks before your seminar begins. To cancel, simply email us at . If you cancel with less than three weeks’ advance notice, you will be liable for the entire seminar fee. Once your payment has been received, you may request a courtesy transfer to use at any future AMA seminar of equal or lesser length. The courtesy transfer must be used within one year of the date of your originally scheduled seminar. In fairness to all attendees, if you do not attend a seminar session for which you are confirmed and do not contact AMA to cancel in advance, you will be charged the entire seminar fee.

AMA grants courtesy transfers to people who cannot attend their scheduled sessions. You can use a courtesy transfer for any seminar of equal or lesser length than the original seminar. You must use your courtesy transfer within one year of the date of your originally scheduled seminar.

AMA guarantees the quality of our seminars. If, for any reason, you are not satisfied with a seminar for which you have paid, AMA will give you credit toward another seminar of comparable price or will refund your fee.

You can also register by emailing your registration information to us at or calling us at 919-480-2550.

For additional information and schedules call 919-847-0331.

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