presents

American Management Association Seminars


Power Writing: How to Sell Your Ideas, Products and Services
Seminar No: 02181-XNBB
CEU Credits: 1.2
Length: 2 days


Write to get the results you want from clients, top management and colleagues. Does your business writing have the power to persuade? Whether you’re selling a product or service, justifying a budget increase, arguing for more staff or supporting your position over that of others, your writing is more influential when you know how to address your readers’ needs and interests. Drawing from the time-tested principles of persuasion, influence and motivation, you will leave this intensive two-day workshop able to write with the credibility, clarity and conviction you need to “sell” both internal and external customers.

Who Should Attend

Business professionals who use written correspondence to persuade others to support their ideas, procedures or products.

How You Will Benefit

  • Write sales letters, reports and proposals that “go for the close”
  • Motivate others to investigate and help solve problems
  • Convince management to support worthwhile projects and initiatives
  • Convey your ideas and sway your readers with appropriate tone, length, precision and style
What You Will Cover
  • Understand the differences between persuasive writing and other business writing to motivate and inspire your readers
  • Discern benefits from features…and choose those with the most relevance to the reader
  • Clearly address the benefits of your ideas…and the consequences if the reader’s problems are not addressed
  • Lend credibility to features and benefits, and support your arguments using different forms of evidence

Start and End times: first day - 8:30am-5pm, all other days 9am-5pm unless otherwise specified. Your registration confirmation notice will confirm the hotel/conference center for the seminar for which you registered. The information included on this page is all the information available on this seminar. Please use form below to register only. To request information that is not included above please send an email to . Remember to specify the complete seminar number about which you are requesting information.

For information about bringing a course to your site please call 919-480-2550 or email the registry at .

If this course or the dates/locations below do not have what you are looking for, then click here and we will find it for you right away. It will save you a lot of time and energy finding it yourself.

** Online Registration & Fee Information ** Please use form below to register only. To request information that is not included above please send an email to . Remember to specify the complete seminar number about which you are requesting information.

Select date/location & complete form below. Then, click on 'Send'

Register for this seminar
Name (required):
Title:
Company (required):
Address (required):
City (required) :
State/Zip (required) :
Country (required if not U.S.):
Phone (required):
Fax:
E-Mail (required):
Priority Code (Enter XNBB in this field.) (required):

Additional Information:

After submitting your online registration you will receive registration confirmation and invoice within 7-10 business days. You may pay by credit card or check. Confirmation information will also include location and other pertinent course information.
Always state priority code XNBB to your customer service representative when registering directly by phone.

Note: Prices are subject to change without notice. To confirm the price of your session, select the session above and click “Send”. Discounts apply for groups of three or more people. Call for details. Federal government employees are eligible for special GSA pricing for many seminars.

AMA's main conference centers
Seminars scheduled for the cities below are held at the locations listed below. For location information for other cities in which AMA seminars are held please call or email for information.

New York
AMA executive Conference Center
1601 Broadway New York, NY 10019
American Management Association (Located in the same building as the Crowne Plaza Hotel) 1601 Broadway On Broadway and 48th Street near Times Square. Entrance is on 48th Street.

Chicago
AMA executive Conference Center (adjacent to the Marroitt O'Hare)
8655 west higgins rd
Chicago, IL 60631

San Francisco
AMA executive Conference Center is located in San Francisco Marriott Hotel
55 Fourth Street 2nd Level
San Francisco, CA 94103

Atlanta
AMA Executive Conference Center
Address: 1170 Peachtree Street Ne Cnr Peachtree & 14th (3rd Flr)
City, State, Zip: Atlanta, GA 30309

Washington, DC
Arlington, Virginia
2345 Crystal Drive, Suite 200
Arlington, VA 22202

If you are not paying via credit card, you will receive an invoice with payment instructions.

Cancellation Policy:
If you cannot attend a seminar you can contact AMA in advance to transfer to a future session, or you can send someone to take your place. If you need to cancel your attendance, AMA will give you a complete refund if you cancel more than three weeks before your seminar begins. To cancel, simply email us at . If you cancel with less than three weeks’ advance notice, you will be liable for the entire seminar fee. Once your payment has been received, you may request a courtesy transfer to use at any future AMA seminar of equal or lesser length. The courtesy transfer must be used within one year of the date of your originally scheduled seminar. In fairness to all attendees, if you do not attend a seminar session for which you are confirmed and do not contact AMA to cancel in advance, you will be charged the entire seminar fee.

AMA grants courtesy transfers to people who cannot attend their scheduled sessions. You can use a courtesy transfer for any seminar of equal or lesser length than the original seminar. You must use your courtesy transfer within one year of the date of your originally scheduled seminar.

AMA guarantees the quality of our seminars. If, for any reason, you are not satisfied with a seminar for which you have paid, AMA will give you credit toward another seminar of comparable price or will refund your fee.

You can also register by emailing your registration information to us at or calling us at 919-480-2550.

For additional information and schedules call 919-847-0331.

American Management Association Cover Page



The Training Registry