Web Email Marketing workshop how to write for the web

presents
American Management Association Seminars

Writing for the Web
Seminar No: 02182-XNBB
CEU Credits: 1.2
Length: 2 days

Create online content that connects with readers to achieve better results.
As businesses expand their Web marketing and promotion, and as more and more professionals take on responsibilities that include writing online content, the need for Web-specific writing skills is increasing. However, many e-venues such as intranets, blogs, e-newsletters and even company Websites are being written incorrectly or with minimal and often adverse effectiveness. This hands-on, two-day writing program offers skills, tools and professional instructor feedback to help anyone who creates, revises or maintains online content connect with their target audience-and achieve improved results.
How You Will Benefit

Understand the unique challenges of writing for online readers and how to connect with them
Learn to write relevant, concise content and to structure it effectively
Become proficient in the art of blogging for business
Understand fundamental principles of Web optimization
Know basic graphic design principles
Learn basic Web-building terms (HTML, meta-tags, SEO, etc.)
Focus on reader and business needs to produce better results
Enhance usability and access to reach a broader audience
What You Will Cover

Web-content fundamentals: writing and organizing for maximum effectiveness
Rules of Web writing and how it differs from other forms of promotional writing
Structuring your content for optimum usability and impact
Search engine optimization for writers and how it must affect content
Best practices and tested approaches to online business writing
Connecting with your audience: knowing their needs and writing copy that resonates for them
Who Should Attend
All business professionals who write online content, including content managers and editors, online help writers, business analysts and administrators, programmers, Web masters, copywriters, Web-content writers, designers and developers as well as marketing managers, brand managers and coordinators.
Special Feature
Participants must bring a laptop computer with a recent version of MS Word.
Start and End times: first day - 8:30am-5pm, all other days 9am-5pm unless otherwise specified. Your registration confirmation notice will confirm the hotel/conference center for the seminar for which you registered. The information included on this page is all the information available on this seminar. Please use form below to register only. To request information that is not included above please send an email to . Remember to specify the complete seminar number about which you are requesting information.
For information about bringing a course to your site please call 1-919-847-0331 or email the registry at .

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** Online Registration & Fee Information ** Please use form below to register only. To request information that is not included above please send an email to . Remember to specify the complete seminar number about which you are requesting information.

Select date/location & complete form below. Then, click on 'Send'

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After submitting your online registration you will receive registration confirmation and invoice within 7-10 business days. You may pay by credit card or check. Confirmation information will also include location and other pertinent course information.
Always state priority code XNBB to your customer service representative when registering directly by phone.
Note: Prices are subject to change without notice. To confirm the price of your session, select the session above and click “Send”. Discounts apply for groups of three or more people. Call for details. Federal government employees are eligible for special GSA pricing for many seminars.
AMA's main conference centers
Seminars scheduled for the cities below are held at the locations listed below. For location information for other cities in which AMA seminars are held please call or email for information.

New York
AMA executive Conference Center
1601 Broadway New York, NY 10019
American Management Association (Located in the same building as the Crowne Plaza Hotel) 1601 Broadway On Broadway and 48th Street near Times Square. Entrance is on 48th Street.

Chicago
AMA executive Conference Center (adjacent to the Marroitt O'Hare)
8655 west higgins rd
Chicago, IL 60631

San Francisco
AMA executive Conference Center is located in San Francisco Marriott Hotel
55 Fourth Street 2nd Level
San Francisco, CA 94103

Atlanta
AMA Executive Conference Center
Address: 1170 Peachtree Street Ne Cnr Peachtree & 14th (3rd Flr)
City, State, Zip: Atlanta, GA 30309

Washington, DC
Arlington, Virginia
2345 Crystal Drive, Suite 200
Arlington, VA 22202

If you are not paying via credit card, you will receive an invoice with payment instructions.
Cancellation Policy:
If you cannot attend a seminar you can contact AMA in advance to transfer to a future session, or you can send someone to take your place. If you need to cancel your attendance, AMA will give you a complete refund if you cancel more than three weeks before your seminar begins. To cancel, simply email us at . If you cancel with less than three weeks’ advance notice, you will be liable for the entire seminar fee. Once your payment has been received, you may request a courtesy transfer to use at any future AMA seminar of equal or lesser length. The courtesy transfer must be used within one year of the date of your originally scheduled seminar. In fairness to all attendees, if you do not attend a seminar session for which you are confirmed and do not contact AMA to cancel in advance, you will be charged the entire seminar fee.
AMA grants courtesy transfers to people who cannot attend their scheduled sessions. You can use a courtesy transfer for any seminar of equal or lesser length than the original seminar. You must use your courtesy transfer within one year of the date of your originally scheduled seminar.
AMA guarantees the quality of our seminars. If, for any reason, you are not satisfied with a seminar for which you have paid, AMA will give you credit toward another seminar of comparable price or will refund your fee.
You can also register by emailing your registration information to us at or calling us at 919-847-0331.

For additional information and schedules call 919-847-0331.

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The Training Registry

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