American Management Association Seminars

Making Sense of Web 2.0: Leveraging Social Media in Your Organization
Seminar No: 02190-XNBB
CEU Credits: 1.2
Length: 2 days

Integrating Web 2.0 is now a business imperative—for collaboration, innovation and attracting top-notch talent.

There’s a lot of buzz today about how organizations are using new technologies—often referred to as Web 2.0 or social media—for marketing and collaboration. Deploying these tools has become a top priority for remaining competitive and creating a workplace that can recruit and retain tech-savvy talent. While traditional organizations may not understand how this fits in with their businesses, it has allowed other companies to become more efficient competitors. To work smarter in this new, highly competitive environment and tough economic climate, it’s essential that you get a handle on these technologies.

In this two-day seminar, you’ll get a framework for understanding what you need to know to manage Web 2.0 within areas of accountability. By the end of the seminar, you will be able to assess which tools are appropriate for your business given its size, culture and type of business. You will work through the critical success factors necessary to implement a successful Web 2.0 strategy, create a roadmap for moving forward and make decisions based on knowledge, rather than discomfort or fear of the unknown.

How You Will Benefit

  • Gain an understanding of what Web 2.0 is and how it’s used
  • Become comfortable making informed business decisions for adopting this technology in your organization
  • Engage in hands-on, online exploration of social media in a safe, fun atmosphere
  • Examine case studies of real-world organizations
  • Comprehend the underlying structure of the tools, their business applications and how to leverage them effectively—in terms you can relate to
  • Identify ways to incorporate Web 2.0 in your business strategy
  • Understand critical success factors
  • Identify and manage areas of risk and uncertainty
  • Expand your managerial and leadership skills
  • Return to work ready to adapt to the new realities these tools bring to the workforce, customers and competitive environment
What You Will Cover
  • Identifying the evolution of the Web: Where it has been, where it is and where it’s going
  • Defining Web 2.0 and why it’s changing the game for business
  • Recognizing the many faces that characterize the Web
  • Assessing the cultural impact that Web 2.0 is having on organizations
  • Recognizing the need for an organization’s Web 2.0 strategy to align with overall business strategy
  • Navigating key web tools and understanding how they’re used
  • Considering which tools are a good fit for your organization
  • Assessing how Web 2.0 can positively and negatively affect your company’s reputation
  • Identifying why Web 2.0 is a difficult fit for organizations and managers
  • Exploring 10 key risk areas that organizations face
  • Creating a framework for integrating Web 2.0 into your organization
  • Identifying “red flags” related to employee online behavior
  • Creating a Web 2.0-friendly culture for employees of all ages
Who Should Attend

Senior management professionals, including business unit heads, directors, vice presidents and division managers across all functions, including HR, corporate communications, technology, marketing, legal, compliance and finance.

This seminar features Web 2.0 technologies.
AMA's "Web 2.0 for Business" programs explore the latest technologies driving the interconnectivity and interactivity of Web-delivered content. By enhancing creativity, information sharing, and collaboration, Web 2.0 innovations such as social-networking sites, wikis, and blogs are changing the face of business today. AMA's "Web 2.0 for Business" programs help businesses and individuals evolve and thrive by leveraging the latest Web 2.0 technologies.

Start and End times: first day - 8:30am-5pm, all other days 9am-5pm unless otherwise specified. Your registration confirmation notice will confirm the hotel/conference center for the seminar for which you registered. The information included on this page is all the information available on this seminar. Please use form below to register only. To request information that is not included above please send an email to . Remember to specify the complete seminar number about which you are requesting information.

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Seminars scheduled for the cities below are held at the locations listed below. For location information for other cities in which AMA seminars are held please call or email for information.

New York
AMA executive Conference Center
1601 Broadway New York, NY 10019
American Management Association (Located in the same building as the Crowne Plaza Hotel) 1601 Broadway On Broadway and 48th Street near Times Square. Entrance is on 48th Street.

AMA executive Conference Center (adjacent to the Marroitt O'Hare)
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Chicago, IL 60631

San Francisco
AMA executive Conference Center is located in San Francisco Marriott Hotel
55 Fourth Street 2nd Level
San Francisco, CA 94103

AMA Executive Conference Center
Address: 1170 Peachtree Street Ne Cnr Peachtree & 14th (3rd Flr)
City, State, Zip: Atlanta, GA 30309

Washington, DC
Arlington, Virginia
2345 Crystal Drive, Suite 200
Arlington, VA 22202

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Cancellation Policy:
If you cannot attend a seminar you can contact AMA in advance to transfer to a future session, or you can send someone to take your place. If you need to cancel your attendance, AMA will give you a complete refund if you cancel more than three weeks before your seminar begins. To cancel, simply email us at . If you cancel with less than three weeks’ advance notice, you will be liable for the entire seminar fee. Once your payment has been received, you may request a courtesy transfer to use at any future AMA seminar of equal or lesser length. The courtesy transfer must be used within one year of the date of your originally scheduled seminar. In fairness to all attendees, if you do not attend a seminar session for which you are confirmed and do not contact AMA to cancel in advance, you will be charged the entire seminar fee.

AMA grants courtesy transfers to people who cannot attend their scheduled sessions. You can use a courtesy transfer for any seminar of equal or lesser length than the original seminar. You must use your courtesy transfer within one year of the date of your originally scheduled seminar.

AMA guarantees the quality of our seminars. If, for any reason, you are not satisfied with a seminar for which you have paid, AMA will give you credit toward another seminar of comparable price or will refund your fee.

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For additional information and schedules call 919-847-0331.

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