American Management Association Seminars

See all American Management Association Seminars for Administrative Professionals

Successful Meeting Planning

Seminar No: 02198 -XNBB
CEU Credits: 1.2
Length: 2 days

With so much at stake in business today, every meeting and event has to be effectively designed for success!

Secretaries, executive secretaries, senior secretaries; administrative assistants, administrative secretaries, administrative coordinators; executive assistants, meeting coordinators, and anyone with an office support function.

How You Will Benefit:

  • Learn how the industry works and what the terms mean
  • Select the appropriate hotel facilities and audiovisual equipment
  • Understand food and beverage options
  • Effectively negotiate hotel contracts

What You Will Cover:

  • Objectives and budget
  • Site selection
  • Negotiations and hotel contracts
  • Room setup and hotel facilities
  • Registration
  • Request for Proposals (RFP) and vendors
  • Computers and meeting planning
  • Managing meetings from afar

Extended/Detailed Seminar Outline

Learning Objectives

  • Know How Objectives and Budget Drive Meeting Planning Decisions
  • Know with Whom to Communicate When Doing Meeting Planning Tasks
  • Match Room Setup with Meeting Objectives
  • Select the Appropriate Hotel Facilities and Audiovisual Equipment
  • Understand Food and Beverage Options
  • Effectively Negotiate Hotel Contracts
  • Know Which Services Hotels Provide
Introduction to Meeting Planning
  • Recognize That Many Planners Share the Same Challenges and Concerns
  • Define the Skill Set Required to Become a Meeting Planner
  • Deal Proactively with Your Boss about Meeting Issues
  • Recognize the Terminology and Acronyms of the Industry
Objectives, Budgets, and the Meeting Specification Sheet
  • Evaluate Whether a Meeting Should or Should Not Occur
  • Develop a Meeting Specification Sheet
  • Identify the Major Revenue and Expense Areas of Meetings
Site Selection
  • Identify the Components of a Proper Site Selection, Including Effective Industry Resource Utilization
  • Refine Your Site Selection Needs
Room Setup and Design
  • Identify the Various Types of Room Setups, and Match Them to Specific Meeting Formats
  • Determine How Much Space per Person Is Required in Each Room Setup
Negotiations and Hotel Contracts
  • Identify What Is and Isn’t Negotiable in a Hotel Contract
  • Identify How Hotels Make Money, and Assess the Value Your Business Represents
  • Understand Critical Hotel Contract Clauses and How You Should Modify Them
  • Recognize the Power of "No" in a Hotel Contract Negotiation
  • Practice Your Negotiating Skills by Learning the Needs of the Hotel
Audiovisual Technology
  • Identify Various Types of Fundamental AV Equipment
  • Discuss Four Rules Critical for Successful AV Presentation
  • Understand AV Money-Saving Tips
Food and Beverage
  • Recognize How Food and Beverage Activities Complement the Program and Make an Appropriate Selection
  • Define Key Money-Saving Tips in Food and Beverage
Communicating with Vendors
  • Identify the Key Players within a Hotel and within the Hospitality Industry
  • Recognize Why Registration Is Needed, and How It Can Make or Break the Entire Event
  • Understand Key Elements of a Successful Registration
Computers in Meeting Planning
  • Navigate the Internet Sites and Portals That Are Designed for the Meetings Industry
  • Understand Critical Terminology Referring to Bandwidth
  • Redefine the Capabilities of the Basic Work Software You Already Have (Word Processing, Spreadsheets, Databases) in Assisting You to Accomplish Meeting Planning Tasks
Customer Service and Other Issues
  • Describe How Poor Customer Service Negatively Impacts Your Business

Start and End times: first day - 8:30am-5pm, all other days 9am-5pm unless otherwise specified. Your registration confirmation notice will confirm the hotel/conference center for the seminar for which you registered. The information included on this page is all the information available on this seminar. Please use form below to register only. To request information that is not included above please send an email to . Remember to specify the complete seminar number about which you are requesting information.

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** Online Registration & Fee Information ** Please use form below to register only. To request information that is not included above please send an email to . Remember to specify the complete seminar number about which you are requesting information.

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After submitting your online registration you will receive registration confirmation and invoice within 7-10 business days. You may pay by credit card or check. Confirmation information will also include location and other pertinent course information.
Always state priority code XNBB to your customer service representative when registering directly by phone.

Note: Prices are subject to change without notice. To confirm the price of your session, select the session above and click “Send”. Discounts apply for groups of three or more people. Call for details. Federal government employees are eligible for special GSA pricing for many seminars.

AMA's main conference centers
Seminars scheduled for the cities below are held at the locations listed below. For location information for other cities in which AMA seminars are held please call or email for information.

New York
AMA executive Conference Center
1601 Broadway New York, NY 10019
American Management Association (Located in the same building as the Crowne Plaza Hotel) 1601 Broadway On Broadway and 48th Street near Times Square. Entrance is on 48th Street.

AMA executive Conference Center (adjacent to the Marroitt O'Hare)
8655 west higgins rd
Chicago, IL 60631

San Francisco
AMA executive Conference Center is located in San Francisco Marriott Hotel
55 Fourth Street 2nd Level
San Francisco, CA 94103

AMA Executive Conference Center
Address: 1170 Peachtree Street Ne Cnr Peachtree & 14th (3rd Flr)
City, State, Zip: Atlanta, GA 30309

Washington, DC
Arlington, Virginia
2345 Crystal Drive, Suite 200
Arlington, VA 22202

If you are not paying via credit card, you will receive an invoice with payment instructions.

Cancellation Policy:
If you cannot attend a seminar you can contact AMA in advance to transfer to a future session, or you can send someone to take your place. If you need to cancel your attendance, AMA will give you a complete refund if you cancel more than three weeks before your seminar begins. To cancel, simply email us at . If you cancel with less than three weeks’ advance notice, you will be liable for the entire seminar fee. Once your payment has been received, you may request a courtesy transfer to use at any future AMA seminar of equal or lesser length. The courtesy transfer must be used within one year of the date of your originally scheduled seminar. In fairness to all attendees, if you do not attend a seminar session for which you are confirmed and do not contact AMA to cancel in advance, you will be charged the entire seminar fee.

AMA grants courtesy transfers to people who cannot attend their scheduled sessions. You can use a courtesy transfer for any seminar of equal or lesser length than the original seminar. You must use your courtesy transfer within one year of the date of your originally scheduled seminar.

AMA guarantees the quality of our seminars. If, for any reason, you are not satisfied with a seminar for which you have paid, AMA will give you credit toward another seminar of comparable price or will refund your fee.

You can also register by emailing your registration information to us at or calling us at 919-480-2550.

For additional information and schedules call 919-847-0331.

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