American Management Association Seminars

Power of Persuasion for Technical Professionals Seminar
Seminar No: 02205-XNBB
CEU Credits: 1.2
Length: 2.0 days

Is securing approval from others in different business units a frustrating task?

When your competition for project dollars is tough, developing the skills to get buy-in for new products, projects or processes becomes an essential skill. In this highly interactive seminar, you will assess your current thinking and behavioral styles and learn to increase your ability to influence and persuade. In just two days, you will gain the unique and specific skills to effectively “sell” your ideas...enhance your credibility...and open the doors to greater opportunities and success.

Who Should Attend
All technical professionals who need to secure approval and greater buy-in.

How You Will Benefit

  • Communicate complex facts and technical ideas
  • Leverage your strengths and values to sustain influence and avoid resistance
  • Decrease the time needed to sell and gain support for your ideas
  • Select the right strategies and techniques for influencing in various situations
  • Understand the needs of business units and "flex" your style to that of others
  • Communicate in a way that can be understood in any business setting
  • Evaluate your communication style and behavior in a constructive environment
  • Use persuasion and influence to increase buy-in and credibility across the organization
What You Will Cover
  • The importance of building influence to secure approval
  • Translating difficult technical information into simple understandable terms
  • Utilizing thinking styles to influence and gain support for critical ideas
  • Understanding and applying techniques for direct and indirect influence
  • Using the Interpersonal Influence Assessment to develop a strong upward and downward communication competency
  • Reframing ideas and concepts to effectively motivate nontechnical professionals and others
  • Building alignment with cross-functional stakeholders to gain credibility

Extended Course Description:

Learning Objectives

  • Communicate Complex Facts and Technical Ideas
  • Leverage Your Strength and Value Skills to Sustain Influence and Avoid Resistance
  • Decrease the Time to Sell and Gain Support for Your Ideas
  • Select Appropriate Strategies and Techniques for Influencing in Various Situations
  • Gain Knowledge of Business Units Needs to "Flex" to the Styles of Others
  • Plan and Execute Your Communication So That You're Understood in Any Business Setting
  • Evaluate and Adjust Your Communication Style and Behavior in a Constructive Environment
  • Use the Powers of Persuasion and Influence to Increase Buy-in and Credibility Throughout the Organization
What You Will Cover
  • Distinguish Negotiation from Persuasion
  • Translate Difficult Technical Information into Simple, Understandable Terms
  • Utilize Thinking Styles to Influence and Gain Support for Critical Ideas
  • Understand and Apply Techniques for Direct and Indirect Influence
  • Determine When to Use Passive or Aggressive Behaviors to Sell Your Idea
  • Use Interpersonal Influence to Develop Strong Communication Competency
  • Learn How to Reframe Ideas and Concepts to Effectively Engage and Motivate Non-Technical Professionals and Others
  • Learn How to Build Alignment with Cross-Functional Stakeholders to Gain Credibility

Start and End times: first day - 8:30am-5pm, all other days 9am-5pm unless otherwise specified. Your registration confirmation notice will confirm the hotel/conference center for the seminar for which you registered. The information included on this page is all the information available on this seminar. Please use form below to register only. To request information that is not included above please send an email to . Remember to specify the complete seminar number about which you are requesting information.

For information about bringing a course to your site please call 919-480-2550 or email the registry at .

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** Online Registration & Fee Information ** Please use form below to register only. To request information that is not included above please send an email to . Remember to specify the complete seminar number about which you are requesting information.

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After submitting your online registration you will receive registration confirmation and invoice within 7-10 business days. You may pay by credit card or check. Confirmation information will also include location and other pertinent course information.
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Note: Prices are subject to change without notice. To confirm the price of your session, select the session above and click “Send”. Discounts apply for groups of three or more people. Call for details. Federal government employees are eligible for special GSA pricing for many seminars.

AMA's main conference centers
Seminars scheduled for the cities below are held at the locations listed below. For location information for other cities in which AMA seminars are held please call or email for information.

New York
AMA executive Conference Center
1601 Broadway New York, NY 10019
American Management Association (Located in the same building as the Crowne Plaza Hotel) 1601 Broadway On Broadway and 48th Street near Times Square. Entrance is on 48th Street.

AMA executive Conference Center (adjacent to the Marroitt O'Hare)
8655 west higgins rd
Chicago, IL 60631

San Francisco
AMA executive Conference Center is located in San Francisco Marriott Hotel
55 Fourth Street 2nd Level
San Francisco, CA 94103

AMA Executive Conference Center
Address: 1170 Peachtree Street Ne Cnr Peachtree & 14th (3rd Flr)
City, State, Zip: Atlanta, GA 30309

Washington, DC
Arlington, Virginia
2345 Crystal Drive, Suite 200
Arlington, VA 22202

If you are not paying via credit card, you will receive an invoice with payment instructions.

Cancellation Policy:
If you cannot attend a seminar you can contact AMA in advance to transfer to a future session, or you can send someone to take your place. If you need to cancel your attendance, AMA will give you a complete refund if you cancel more than three weeks before your seminar begins. To cancel, simply email us at . If you cancel with less than three weeks’ advance notice, you will be liable for the entire seminar fee. Once your payment has been received, you may request a courtesy transfer to use at any future AMA seminar of equal or lesser length. The courtesy transfer must be used within one year of the date of your originally scheduled seminar. In fairness to all attendees, if you do not attend a seminar session for which you are confirmed and do not contact AMA to cancel in advance, you will be charged the entire seminar fee.

AMA grants courtesy transfers to people who cannot attend their scheduled sessions. You can use a courtesy transfer for any seminar of equal or lesser length than the original seminar. You must use your courtesy transfer within one year of the date of your originally scheduled seminar.

AMA guarantees the quality of our seminars. If, for any reason, you are not satisfied with a seminar for which you have paid, AMA will give you credit toward another seminar of comparable price or will refund your fee.

You can also register by emailing your registration information to us at or calling us at 919-480-2550.

For additional information and schedules call 919-847-0331.

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