American Management Association Seminars

Projecting A Positive Professional Image
Seminar No: 02274 -XNBB
CEU Credits: 1.2
Length: 2 days

Your image has never been more important than it is right now! Let your positive energy show through for heightened career success.

Discover a self-image that feels right to you--and looks great to clients, colleagues and peers.

Executives, managers, sales professionals and others who want all their personal characteristics to reinforce their position as professionals.

How You Will Benefit:

  • Look, act, and dress for your current position, as well as for career advancement
  • Read the body language of others
  • Use eye contact, gestures, stance and voice tone to send the right message
  • Convey poise and confidence
  • Polish your professional speech

What You Will Cover:

  • The impression you make--how it's affected by the way you dress
  • Your self-image and your external image
  • How your image influences your performance and the way others respond to you
  • Nonverbal communication
  • Presentation--how you say something is often more important than what you say
  • Understanding etiquette, including socializing, eating, drinking and tipping

Extras From AMA!
See yourself as others see you—on videotape! Note: Business attire is recommended.

Extended/Detailed Seminar Outline

Learning Objectives

  • Look, Act, and Dress for Your Current Position, as Well as for Career Advancement
  • Read the Body Language of Others
  • Use Eye Contact, Gestures, Stance, and Voice Tone to Send the Right Message
  • Convey Poise and Confidence
  • Polish Your Professional Speech
Image and the Executive
  • Image: A Mask
  • Rationale for Image Course
  • Image Defined
  • Why Study and Analyze Image
  • Fixed and Transitory Features
  • Congruence
  • Totem Pole Analysis
  • Changes That Will Enhance My Executive Image
  • Image Development Sequence
  • Points to Remember
Appearance and the Executive
  • Overdressed or Underdressed?
  • Personal Item Count
  • Dress and Appearance Guidelines for Men
  • Dress and Appearance Guidelines for Women
  • Points to Remember
Speech, Communication, and the Executive
  • Public Speaking-No. 1 Fear in Western Civilization!
  • Projecting Self-Confidence
  • Ten Techniques for Appearing Self-Confident When You Feel Uncertain
  • Short Course in Communication
  • Public Speaking Self-Analysis
  • Strategic Plan for Public Speaking
  • Types of Speeches
  • Rating of Myself on Frequency and Competency of Speeches
  • Components of Message
  • Four Speaking Stages
  • Steps in Preparing a Speech
  • Levels of Speech Development
  • Speech Duration
  • Use of Notes
  • Why Use Visual Aids?
  • Procedure for Answering Questions
  • Speech Preparation Analysis and Guidelines
  • Speech Critique Guide
  • Points to Remember
Winning Attitude and the Executive
  • Process of Attitudinal Self-Evaluation
  • Attitude and Philosophy
  • Success Comes in Cans-Failure in Can’ts
  • Self-Destructive Behaviors and Thinking
  • Success Plan
  • Executive Planning
  • Executive Growth through Risk
  • Executive Image Self-Critique
  • Points to Remember
Other Key Considerations for the Executive
  • Corporate Courtesies
  • Introductions
  • Telephone Manners
  • Eating and Drinking
  • Etiquette: Dining Out
  • Exercise Principles, Concepts and Ideas
  • Identifying Your Exercise "Training Zone"
  • Weight and the Executive
  • Ideal Weight Chart
  • Tipping
  • Smoking
  • Corporate Visibility
  • Sexual Harassment
  • Eight Simple Principles
  • Points to Remember
The Executive Image Goes International
  • World Market to Be the Brass Ring of the '90s
  • Becoming a Global Business Diplomat
  • Cultural Analysis
  • Country-Specific Fact-Finding
  • Preparing for That Crucial First Visit
  • Other International Considerations
  • Points to Remember

Start and End times: first day - 8:30am-5pm, all other days 9am-5pm unless otherwise specified. Your registration confirmation notice will confirm the hotel/conference center for the seminar for which you registered. The information included on this page is all the information available on this seminar. Please use form below to register only. To request information that is not included above please send an email to . Remember to specify the complete seminar number about which you are requesting information.

For information about bringing a course to your site please call 919-480-2550 or email the registry at .

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** Online Registration & Fee Information ** Please use form below to register only. To request information that is not included above please send an email to . Remember to specify the complete seminar number about which you are requesting information.

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After submitting your online registration you will receive registration confirmation and invoice within 7-10 business days. You may pay by credit card or check. Confirmation information will also include location and other pertinent course information.
Always state priority code XNBB to your customer service representative when registering directly by phone.

Note: Prices are subject to change without notice. To confirm the price of your session, select the session above and click “Send”. Discounts apply for groups of three or more people. Call for details. Federal government employees are eligible for special GSA pricing for many seminars.

AMA's main conference centers
Seminars scheduled for the cities below are held at the locations listed below. For location information for other cities in which AMA seminars are held please call or email for information.

New York
AMA executive Conference Center
1601 Broadway New York, NY 10019
American Management Association (Located in the same building as the Crowne Plaza Hotel) 1601 Broadway On Broadway and 48th Street near Times Square. Entrance is on 48th Street.

AMA executive Conference Center (adjacent to the Marroitt O'Hare)
8655 west higgins rd
Chicago, IL 60631

San Francisco
AMA executive Conference Center is located in San Francisco Marriott Hotel
55 Fourth Street 2nd Level
San Francisco, CA 94103

AMA Executive Conference Center
Address: 1170 Peachtree Street Ne Cnr Peachtree & 14th (3rd Flr)
City, State, Zip: Atlanta, GA 30309

Washington, DC
Arlington, Virginia
2345 Crystal Drive, Suite 200
Arlington, VA 22202

If you are not paying via credit card, you will receive an invoice with payment instructions.

Cancellation Policy:
If you cannot attend a seminar you can contact AMA in advance to transfer to a future session, or you can send someone to take your place. If you need to cancel your attendance, AMA will give you a complete refund if you cancel more than three weeks before your seminar begins. To cancel, simply email us at . If you cancel with less than three weeks’ advance notice, you will be liable for the entire seminar fee. Once your payment has been received, you may request a courtesy transfer to use at any future AMA seminar of equal or lesser length. The courtesy transfer must be used within one year of the date of your originally scheduled seminar. In fairness to all attendees, if you do not attend a seminar session for which you are confirmed and do not contact AMA to cancel in advance, you will be charged the entire seminar fee.

AMA grants courtesy transfers to people who cannot attend their scheduled sessions. You can use a courtesy transfer for any seminar of equal or lesser length than the original seminar. You must use your courtesy transfer within one year of the date of your originally scheduled seminar.

AMA guarantees the quality of our seminars. If, for any reason, you are not satisfied with a seminar for which you have paid, AMA will give you credit toward another seminar of comparable price or will refund your fee.

You can also register by emailing your registration information to us at or calling us at 919-480-2550.

For additional information and schedules call 919-847-0331.

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