presents

American Management Association Seminars


HOW TO SHARPEN YOUR BUSINESS WRITING SKILLS
Seminar No: 02516 -XNBB
CEU Credits: 2.4
Length: 4 days


Communicate a polished, professional image in everything you write!

Today's busy executives simply don't have enough time to read their correspondence. To get their attention, to inspire action, to make your writing efforts stand out in today's avalanche of paperwork--and get read--you need to write clearly, concisely, coherently. Every letter, memo, report, e-mail or proposal you write makes a statement about yourself--and your organization. Now's the time to enhance your professional image...and add polish and power to everything you write! At this hands-on AMA course, you'll not only learn proven business writing skills--you'll have the time to practice them to perfection! You'll learn to write by writing!

Attendees:
Everyone who writes business letters, e-mail, reports or memos and wants to improve his or her writing skills will benefit from this program--including line and staff supervisors, managers, executives and all businesspeople. Note: This course focuses on business writing skills. Participants interested in improving grammar should register for The Grammar Course.

How You Will Benefit:

  • Identify your audience and tailor your message to them
  • Eliminate redundancy and excess phrases for clear, concise writing
  • Organize your facts and ideas—and decide what you’re going to say to get the results you want
  • Overcome the fear of the blank page and learn how to start—and stop—the flow of words
  • Clarify your communication, using proper transitional phrases
  • Cut through unintelligible jargon and use everyday words
  • Say more with less to get your message across
  • Set up a letter and edit it to perfection
  • Hold interest by using appropriate punctuation, sentence length/structure and design techniques
  • Create memos that clearly indicate your purpose
  • Prepare reports that get results
  • Effective e-mails that get read

What You Will Cover:

  • Pinpointing writing problems
  • Reviewing general writing concepts
  • Writing effective letters
  • Strengthening your emphasis
  • Writing action-oriented memos
  • Writing clear, concise reports and proposals

Extras From AMA!

  • Practical exercises to help you master every type of business writing, from the routine to the challenging
  • Individualized coaching...confidential critiques
  • The option to have your own writing samples evaluated (bring a sample of your writing with you)

    Extended/Detailed Seminar Outline

    Learning Objectives

    • Identify Your Audience and Tailor Your Message to Them
    • Organize Your Facts and Ideas-and Decide What You’re Going to Say to Get the Results You Want
    • Overcome the Fear of the Blank Page and Learn How to Start- and Stop- the Flow of Words
    • Eliminate Redundancy and Excess Phrases for Clear, Concise Writing
    • Clarify Your Communication, Using Proper Transitional Phrases
    • Cut through Unintelligible Jargon and Use Everyday Words
    • Say More with Less to Get Your Message Across
    • Set up a Letter and Edit It to Perfection
    • Hold Interest by Using Appropriate Punctuation, Sentence Length/Structure, and Design Techniques
    • Create Memos That Clearly Indicate Your Purpose
    • Prepare Reports That Get Results
    • Effective E-mails That Get Read
    Module 1: Introduction
    • Highlight Key Points That Help Achieve Writing Success
    • Update Your Language Knowledge and Skills
    Module 2: Conciseness
    • Identify and Eliminate Common Sentence Cloggers
    • Avoid Unnecessary Documentation
    Module 3: Clarity
    • Understand What Motivates People to Read
    • Substitute Simple Language for Heavy, Confusing Phrases
    • Be More Concrete and Specific
    • Use Transitions Effectively
    Module 4: Letters
    • Improve Your Tone
    • Sound Sincere and Personal
    • Be Positive in Your Approach
    • Update Your Grammar, Punctuation, and Usage
    • Proofread More Effectively
    Module 5: Emphasis
    • Put More Impact into Your Sentence Structure
    • Reduce Unnecessary Story Details
    • Design Your Page Effectively
    Module 6: E-Mail and Memo Mastery
    • Get Action with E-Mail:
    • -Command Attention with Subject Lines That Sizzle
    • -Tighten Your Message to a Single Screen
    • -Manage E-Mail Etiquette with Common-sense Courtesy
    • Structure Memos to Persuade, Inform, and Solve Problems
    • -Organize Your Thoughts with a Choice of Plans
    • -Put Key Ideas up Front
    • -Write Clear and Precise Procedures
    Module 7: Reports
    • Organize Ideas into an Effective Format
    • Design Strong Paragraphs
    • Use Graphic Elements Effectively
    • Use an Effective Format for Proposals

    Start and End times: first day - 8:30am-5pm, all other days 9am-5pm unless otherwise specified. Your registration confirmation notice will confirm the hotel/conference center for the seminar for which you registered. The information included on this page is all the information available on this seminar. Please use form below to register only. To request information that is not included above please send an email to . Remember to specify the complete seminar number about which you are requesting information.

    For information about bringing a course to your site please call 1-919-847-0331 or email the registry at .

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    ** Online Registration & Fee Information ** Please use form below to register only. To request information that is not included above please send an email to . Remember to specify the complete seminar number about which you are requesting information.

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    Note: Prices are subject to change without notice. To confirm the price of your session, select the session above and click “Send”. Discounts apply for groups of two or more people. Call for details. Federal government employees are eligible for special GSA pricing for many seminars.

    AMA's main conference centers
    Seminars scheduled for the cities below are held at the locations listed below. For location information for other cities in which AMA seminars are held please call or email for information.

    New York
    AMA executive Conference Center
    1601 Broadway New York, NY 10019
    American Management Association (Located in the same building as the Crowne Plaza Hotel) 1601 Broadway On Broadway and 48th Street near Times Square. Entrance is on 48th Street.

    Chicago
    AMA executive Conference Center (adjacent to the Marroitt O'Hare)
    8655 west higgins rd
    Chicago, IL 60631

    San Francisco
    AMA executive Conference Center is located in San Francisco Marriott Hotel
    55 Fourth Street 2nd Level
    San Francisco, CA 94103

    Atlanta
    AMA Executive Conference Center
    Address: 1170 Peachtree Street Ne Cnr Peachtree & 14th (3rd Flr)
    City, State, Zip: Atlanta, GA 30309

    Washington, DC
    Arlington, Virginia
    2345 Crystal Drive, Suite 200
    Arlington, VA 22202

    If you are not paying via credit card, you will receive an invoice with payment instructions.

    Cancellation Policy:
    If you cannot attend a seminar you can contact AMA in advance to transfer to a future session, or you can send someone to take your place. If you need to cancel your attendance, AMA will give you a complete refund if you cancel more than three weeks before your seminar begins. To cancel, simply email us at . If you cancel with less than three weeks’ advance notice, you will be liable for the entire seminar fee. Once your payment has been received, you may request a courtesy transfer to use at any future AMA seminar of equal or lesser length. The courtesy transfer must be used within one year of the date of your originally scheduled seminar. In fairness to all attendees, if you do not attend a seminar session for which you are confirmed and do not contact AMA to cancel in advance, you will be charged the entire seminar fee.

    AMA grants courtesy transfers to people who cannot attend their scheduled sessions. You can use a courtesy transfer for any seminar of equal or lesser length than the original seminar. You must use your courtesy transfer within one year of the date of your originally scheduled seminar.

    AMA guarantees the quality of our seminars. If, for any reason, you are not satisfied with a seminar for which you have paid, AMA will give you credit toward another seminar of comparable price or will refund your fee.

    You can also register by emailing your registration information to us at or calling us at 919-847-0331.

  • For additional information and schedules call 919-847-0331.

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