presents American Management Association Seminars
Strategic Planning: Processes for Formulating Winning Strategies
Seminar No: 02526 -XNBB
CEU Credits: 1.8
Length: 3 days
Have you looked at how your company develops strategy lately?
This course is designed to mesh the proven-by-practice with new insights and ideas from a wide range of current strategic thinking. Managers learn by doing and gain a wider perspective of management practice through breakout sessions, practice exercises and case applications. Bring your strategic dilemmas to this program and get direction on up-to-date analytical and organizational approaches to solutions.
Attendees:
Business professionals and strategic planners who want to gain a solid foundation in the planning process...executives, division managers and other senior managers involved in the planning and implementing process...line managers in finance, marketing, R&D, and manufacturing who are responsible for planning and implementation.
How You Will Benefit:
- Gain knowledge of strategic planning processes
- Recognize the profile of an effective planning team
- Translate mission statements into reality: Once it's written, what else needs to happen?
- Know when to use portfolio mix as a strategic analysis tool
- Practice the techniques you've learned through small-group, team interaction
- Learn how to recognize organizational barriers to planning
- Identify threats to and opportunities for your organization
- Understand your role in your firm's planning process
- Learn the importance of strategic focus for achieving strategic success
- Effectively sell your strategic plan to senior management
What You Will Cover:
- Understanding the planning process and the phases of strategic planning
- Using the value chain to assess profit opportunities
- Linking strategic and operating plans
- Using situation analysis to segment your market, assess needs, know competitive positioning, and set strategic priorities
- Assessing how your plan will contribute to shareholder value
- Learning techniques to assess your organization's strengths, weaknesses, and competitive advantages
- Formulating critical review points to signal the need for strategic plan changes
- Creating plans that support the company's mission
- Identifying competitive strategies that work for you: Cost, value, and differentiation
Extended/Detailed Seminar Outline
Learning Objectives
- Gain Knowledge of Strategic Planning Processes
- Recognize the Profile of an Effective Planning Team
- Translate Mission Statements into Reality: Once It’s Written, What Else Needs to Happen?
- Know When to Use Portfolio Mix as a Strategic Analysis Tool
- Practice the Techniques You've Learned through Small-Group, Team Interaction
- Learn How to Recognize Organizational Barriers to Planning
- Identify Threats to and Opportunities for Your Organization
- Understand Your Role in Your Firm’s Planning Process
- Learn the Importance of Strategic Focus for Achieving Strategic Success
- Effectively Sell Your Strategic Plan to Senior Management
Overview
- Define the Strategic Planning Process
- Contrast It at the Firm, Business Unit, and Department Level
- Distinguish Firms That "Stretch"
- Identify Barriers to Planning and Implementation
- Develop a Profile of an Effective Planning Team
- Identify Critical Information
Markets, Customers, Competition
- Describe the Sequence of the Assessments
- Assess the Customers' Buying Decisions
- Identify Your Competitive Advantage
- Define a Sustainable Competitive Advantage
- Identify Potential Segments
- Practice How to Rank Segments' Attractiveness
Distance and Near-Term Futures
- Identify Long-Term Developments
- Assess Industry Forces in the Near-Term
- Identify Likely Data Sources and Evaluate Their Accuracy
Assessing Ourselves
- Use the Value Chain to Assess Strengths and Weaknesses
- Determine Tools to Use for Internal Assessments
- Identify Rules of Thumb
Financial Assessment
- Contrast Firm to Business Unit Financial Metrics
- Determine the Level of Detail for Strategic Assessments
- Compare Your Financials to Your Competitors'
- Identify Sources of Strategic Funding
Formulate Strategic Options
- Use SWOTs to Summarize All Analysis
- Use SWOTs to Contrast Options
- Define Your Strategic Focus
- Formulate "Do’s" and "Don’ts" to Reach Consensus
Strategic Documents
- Describe the Tasks Used to Screen Options
- Identify the Strategic Documents' Purpose and Audience
- Describe Typical Strategic Documents
- Discuss When, How, and Who Is to Write the Mission, Vision, Values, Business Definition, Strategy Overview
Objectives
- Write Objectives
- Make Objectives SMART
- Align Efforts across the Business
- Assess the Number of Strategic Objectives Needed
Articulate the Strategy
- Frame Your Strategy in a Product’s Life Cycle
- Compare Segment Attractiveness to Business Strengths to Identify Strategies
- Describe the Value Drivers
Action Plans
- Identify the Key Elements of an Action Plan
- Discuss Do’s and Don’ts
- Estimate an Action Plan’s Value Using Present Value of Cash Flows
In the Big Picture
- Contrast Tasks at the Firm, Business Unit, and Departmental Levels
- Define Positioning
- Contrast How a Firm Creates Market Structure to a Business’s Competitive Strategy
- Discuss the Firm’s Leadership Role
- Discuss Process versus Function
- Define Guidance for the Planning Team
- Discuss Today’s "Hot Buttons"
Implementation
- Decide How to Communicate the Plan
- Overcome Challenges to Implementation
- Pick Your Review Cycle
- Select the Steps You Will Take to Improve Your Strategic Planning
Approve the Strategy
- Assess Approaches to "Selling Up"
- Assess the Boss’s Expectations for Presentation, Leadership, Clarity, Style
Start and End times: first day - 8:30am-5pm, all other days 9am-5pm unless otherwise specified. Your registration confirmation notice will confirm the hotel/conference center for the seminar for which you registered. The information included on this page is all the information available on this seminar. Please use form below to register only. To request information that is not included above please send an email to
. Remember to specify the complete seminar number about which you are requesting information.
For information about bringing a course to your site please call 1-919-847-0331 or email the registry at
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** Online Registration & Fee Information ** Please use form below to register only. To request information that is not included above please send an email to
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Additional Information:
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AMA's main conference centers
Seminars scheduled for the cities below are held at the locations listed below. For location information for other cities in which AMA seminars are held please call or email for information.
New York
AMA executive Conference Center
1601 Broadway New York, NY 10019
American Management Association (Located in the same building as the Crowne Plaza Hotel) 1601 Broadway On Broadway and 48th Street near Times Square. Entrance is on 48th Street.
Chicago
AMA executive Conference Center (adjacent to the Marroitt O'Hare)
8655 west higgins rd
Chicago, IL 60631
San Francisco
AMA executive Conference Center is located in San Francisco Marriott Hotel
55 Fourth Street 2nd Level
San Francisco, CA 94103
Atlanta
AMA Executive Conference Center
Address: 1170 Peachtree Street Ne Cnr Peachtree & 14th (3rd Flr)
City, State, Zip: Atlanta, GA 30309
Washington, DC
Arlington, Virginia
2345 Crystal Drive, Suite 200
Arlington, VA 22202
If you are not paying via credit card, you will receive an invoice with payment instructions.
Cancellation Policy:
If you cannot attend a seminar you can contact AMA in advance to transfer to a future session, or you can send someone to take your place. If you need to cancel your attendance, AMA will give you a complete refund if you cancel more than three weeks before your seminar begins. To cancel, simply email us at
. If you cancel with less than three weeks’ advance notice, you will be liable for the entire seminar fee. Once your payment has been received, you may request a courtesy transfer to use at any future AMA seminar of equal or lesser length. The courtesy transfer must be used within one year of the date of your originally scheduled seminar. In fairness to all attendees, if you do not attend a seminar session for which you are confirmed and do not contact AMA to cancel in advance, you will be charged the entire seminar fee.
AMA grants courtesy transfers to people who cannot attend their scheduled sessions. You can use a courtesy transfer for any seminar of equal or lesser length than the original seminar. You must use your courtesy transfer within one year of the date of your originally scheduled seminar.
AMA guarantees the quality of our seminars. If, for any reason, you are not satisfied with a seminar for which you have paid, AMA will give you credit toward another seminar of comparable price or will refund your fee.
You can also register by emailing your registration information to us at
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