presents American Management Association Seminars
Fundamentals of Strategic Planning
Seminar No: 02565 -XNBB
CEU Credits: 1.2
Length: 2 days
Know what senior management is thinking and why—and increase your value to your organization!
Here’s an overview of strategic planning for those not directly involved in the planning process, but who want to understand the impact of strategy on their work and their organization’s success. Gain a perspective and vocabulary to help you actively and constructively support your firm’s strategic direction.
How You Will Benefit
- Understand what strategy and strategic planning mean to an organization
- Learn key concepts and the language used by those involved in strategic planning
- Discover various approaches companies use to develop strategy
- Find out how strategy moves from concept through implementation to realization
- Recognize techniques companies use to assess their current and future environments
- Identify specific ways you can contribute to your organization’s strategic success
What You Will Cover
- What strategy and strategic planning really mean
- How strategy creates value for customers and stakeholders
- How companies develop strategy: seven strategic planning processes
- The strategic planning process in action: five stages of a classic approach
- Assessing the environments
- Three Ds of strategy: discussion, decision, development
- Implementing strategy: how strategy cascades through the organization
Who Should Attend
Managers and supervisors who want to expand their management perspective…and anyone who must communicate with managers and leaders involved in the creation and implementation of strategy.
Extended Seminar Description
Learning Objectives
Define the Terms Strategic Planning and Strategy
Articulate Five Essential Strategy Decisions That Drive Strategy Formation and Implementation in an Organization
Describe How Strategy Cascades Throughout an Organization
Link Your Specific Role to the Organizational Strategy and to the Actions Required to Implement the Strategic Plan
What Is Strategic Planning?
Define the Terms Strategic Planning and Strategy
Identify Five Essential Strategy Decisions Necessary for Organizational Success
Recognize a Strategic Planning Process for Strategy Formation
Determine the Key Stakeholders and Participants in the Strategic Process
Describe How Strategy Impacts the Organization
Why Organizations Create Strategy
Recognize the Grand Design Within the Organization
Discuss Growth and Profit Strategies
Explain the Significance of the Environments Affecting the Organization
Identify How Organizations Create Value for Their Customers and Stakeholders
Describe Various Market Segmentations
Express How an Organization Decides Its Value Proposition
State Why It Is Important to Link Your Actions to Strategy
How Organizations Develop Strategy—Processes for Creating Strategy
Recognize How Strategy Today Creates Unique Issues and Traditional Challenges
Identify Seven Strategic Planning Processes
Discuss Which Approach Would Best Fit Your Organization
The Strategic Planning Process in Action
Identify the Five Stages of a Classic Strategic Planning Framework
Describe How Strategy Works in an Organization
Articulate the Highlights and Time Requirements of the Process
Recognize Your Role in Your Organization’s Strategic Plans
Assessing the Environment
Identify Strategic Patterns in the Environment
Explain and Anticipate Patterns
Express Why Assessing the Environment Is Important
Describe Six Tools/Techniques for Conducing External and Internal Assessments
Three Ds of Strategy—Discussions, Decisions and Developments
Review Key Stages of the Strategic Planning Process
Describe How SWOTs, Core Competencies and Critical Success Factors Are Incorporated into the Strategic Discussions
Appreciate the Rationale Behind Strategic Decisions
Implementing and Reviewing Strategy
Discuss Strategic Alignment and What It Means to an Organization
Identify the Ways an Organization Creates Strategic Alignment
Develop a Series of Questions to Facilitate Strategic Conversations
Recognize Accountability Systems
Identify Reward and Recognition Incentives for Success
Express Why, When and How Often Strategy Should Be Reviewed
Start and End times: first day - 8:30am-5pm, all other days 9am-5pm unless otherwise specified. Your registration confirmation notice will confirm the hotel/conference center for the seminar for which you registered. The information included on this page is all the information available on this seminar. Please use form below to register only. To request information that is not included above please send an email to
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For information about bringing a course to your site please call 1-919-847-0331 or email the registry at
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** Online Registration & Fee Information ** Please use form below to register only. To request information that is not included above please send an email to
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Additional Information:
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AMA's main conference centers
Seminars scheduled for the cities below are held at the locations listed below. For location information for other cities in which AMA seminars are held please call or email for information.
New York
AMA executive Conference Center
1601 Broadway New York, NY 10019
American Management Association (Located in the same building as the Crowne Plaza Hotel) 1601 Broadway On Broadway and 48th Street near Times Square. Entrance is on 48th Street.
Chicago
AMA executive Conference Center (adjacent to the Marroitt O'Hare)
8655 west higgins rd
Chicago, IL 60631
San Francisco
AMA executive Conference Center is located in San Francisco Marriott Hotel
55 Fourth Street 2nd Level
San Francisco, CA 94103
Atlanta
AMA Executive Conference Center
Address: 1170 Peachtree Street Ne Cnr Peachtree & 14th (3rd Flr)
City, State, Zip: Atlanta, GA 30309
Washington, DC
Arlington, Virginia
2345 Crystal Drive, Suite 200
Arlington, VA 22202
If you are not paying via credit card, you will receive an invoice with payment instructions.
Cancellation Policy:
If you cannot attend a seminar you can contact AMA in advance to transfer to a future session, or you can send someone to take your place. If you need to cancel your attendance, AMA will give you a complete refund if you cancel more than three weeks before your seminar begins. To cancel, simply email us at
. If you cancel with less than three weeks’ advance notice, you will be liable for the entire seminar fee. Once your payment has been received, you may request a courtesy transfer to use at any future AMA seminar of equal or lesser length. The courtesy transfer must be used within one year of the date of your originally scheduled seminar. In fairness to all attendees, if you do not attend a seminar session for which you are confirmed and do not contact AMA to cancel in advance, you will be charged the entire seminar fee.
AMA grants courtesy transfers to people who cannot attend their scheduled sessions. You can use a courtesy transfer for any seminar of equal or lesser length than the original seminar. You must use your courtesy transfer within one year of the date of your originally scheduled seminar.
AMA guarantees the quality of our seminars. If, for any reason, you are not satisfied with a seminar for which you have paid, AMA will give you credit toward another seminar of comparable price or will refund your fee.
You can also register by emailing your registration information to us at
or calling us at 919-847-0331.