American Management Association Seminars

Put it in Writing: The Secret to Making More Sales
Seminar No: 05190-XNBB
CEU Credits: 1.2
Length: 2 days

Close more sales with persuasive writing that "hits home" with your client.

When sales markets are fierce, you need something more than product knowledge and a smooth presentation style in your tool kit. If you can write well consistently in a variety of formats and circumstances, you’ll have a powerful advantage over your competitors. But many (if not most) people in sales don’t succeed in transferring their person-to-person selling skills to the written word.

This course will give you the skills to write clearly and persuasively in all kinds of sales writing, from creating an executive summary to choosing the right voice to motivate your potential customers to buy from you. You’ll see how “make or break” sales communications such as written proposals and follow-up emails need to go beyond adding an alternate-choice question to a sales pitch. You’ll also learn how to put an end to writer’s block, gain more confidence with grammar, and be able to craft your writing to dynamically address your customers’ needs and desires.

How You Will Benefit

  • Understand how persuasive writing differs from other forms of business writing
  • Write in terms of the customer’s point of view
  • Discover what is unique about your own business and capitalize on it
  • Build your case by creating an overriding issue in your proposal
  • Differentiate your company and/or product from competitors
  • Use transition phrases to connect features to benefits so the customer readily sees himself benefiting
  • Use Facts, Examples, Analogies, Testimonials, Statistics (FEATS) to lend credibility to the benefits you present
What You Will Cover
  • Exploring the art of persuasive writing
  • Types of business writing designed to sell (ads, marketing plans, sales letters, proposals)
  • Writing to the strengths of your product or service and how it can satisfy your customer’s needs
  • Understanding the basic elements of proposals
  • Emphasizing benefits and features, appealing to need and using words that motivate
  • Conveying the appropriate tone and reviewing for supporting details
  • Additional writing templates for salespersons
Who Should Attend

Salespersons and sales directors who want to increase their sales by writing more effective proposals, follow-up emails and letters, written summaries, and other critical sales documents.

Start and End times: first day - 8:30am-5pm, all other days 9am-5pm unless otherwise specified. Your registration confirmation notice will confirm the hotel/conference center for the seminar for which you registered. The information included on this page is all the information available on this seminar. Please use form below to register only. To request information that is not included above please send an email to . Remember to specify the complete seminar number about which you are requesting information.

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** Online Registration & Fee Information ** Please use form below to register only. To request information that is not included above please send an email to . Remember to specify the complete seminar number about which you are requesting information.

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AMA's main conference centers
Seminars scheduled for the cities below are held at the locations listed below. For location information for other cities in which AMA seminars are held please call or email for information.

New York
AMA executive Conference Center
1601 Broadway New York, NY 10019
American Management Association (Located in the same building as the Crowne Plaza Hotel) 1601 Broadway On Broadway and 48th Street near Times Square. Entrance is on 48th Street.

AMA executive Conference Center (adjacent to the Marroitt O'Hare)
8655 west higgins rd
Chicago, IL 60631

San Francisco
AMA executive Conference Center is located in San Francisco Marriott Hotel
55 Fourth Street 2nd Level
San Francisco, CA 94103

AMA Executive Conference Center
Address: 1170 Peachtree Street Ne Cnr Peachtree & 14th (3rd Flr)
City, State, Zip: Atlanta, GA 30309

Washington, DC
Arlington, Virginia
2345 Crystal Drive, Suite 200
Arlington, VA 22202

If you are not paying via credit card, you will receive an invoice with payment instructions.

Cancellation Policy:
If you cannot attend a seminar you can contact AMA in advance to transfer to a future session, or you can send someone to take your place. If you need to cancel your attendance, AMA will give you a complete refund if you cancel more than three weeks before your seminar begins. To cancel, simply email us at . If you cancel with less than three weeks’ advance notice, you will be liable for the entire seminar fee. Once your payment has been received, you may request a courtesy transfer to use at any future AMA seminar of equal or lesser length. The courtesy transfer must be used within one year of the date of your originally scheduled seminar. In fairness to all attendees, if you do not attend a seminar session for which you are confirmed and do not contact AMA to cancel in advance, you will be charged the entire seminar fee.

AMA grants courtesy transfers to people who cannot attend their scheduled sessions. You can use a courtesy transfer for any seminar of equal or lesser length than the original seminar. You must use your courtesy transfer within one year of the date of your originally scheduled seminar.

AMA guarantees the quality of our seminars. If, for any reason, you are not satisfied with a seminar for which you have paid, AMA will give you credit toward another seminar of comparable price or will refund your fee.

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For additional information and schedules call 919-847-0331.

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