presents

American Management Association Seminars


Aligning Marketing and Sales: Achieve Success Through Collaboration
Seminar No: 05286 -XNBB
CEU Credits: 1.2
Length: 2 days

Your marketing and sales teams—allies or adversaries?

“Salespeople care only about commissions!” “Marketers don’t know beans about real customers!” Don’t let culture, personalities and attitudes drive these two critical teams apart—and threaten the bottom line. Replace turf wars with team work with the tools to help marketing and sales collaborate, communicate—and conquer together! Achieve better customer relationships, product/service solutions that meet customer demands, superior speed-to-market performance and greater organizational competitiveness!

Who Should Attend

Mid- to senior-level marketing, sales and product executives, including managers, directors, VPs and CMOs.

Note: Team participation of both marketing and sales professionals from the same company is suggested.

How You Will Benefit

  • Identify and maximize the interdependencies between marketing and sales
  • Understand the different perspectives that each team brings to the table
  • Effectively monitor and improve collaborative efforts between marketing and sales
  • Link the strategic nature of marketing with the tactical needs of sales to better utilize resources
  • Create a lead-generation strategy that encompasses marketing, sales and end-users
  • Achieve successful customer relationship management—the core of marketing/sales alignment
  • Bring to market customer-focused products and services with speed and efficiency
What You Will Cover
  • The need for, and benefits of, marketing and sales alignment
  • Marketing and sales perspectives: account vs. product/market focus…how marketing mix elements tie in to the sales process
  • CRM: moving from a product/service orientation to a customer orientation
  • Interdependency between marketing and sales
  • Tools and strategies that create linkages: performance planning systems, compensation, reporting processes, cross-functional marketing/sales teams, liaisons to coordinate interfaces and more
  • Moving beyond marketing/sales interface to create long-term customer value

Start and End times: first day - 8:30am-5pm, all other days 9am-5pm unless otherwise specified. Your registration confirmation notice will confirm the hotel/conference center for the seminar for which you registered. The information included on this page is all the information available on this seminar. Please use form below to register only. To request information that is not included above please send an email to . Remember to specify the complete seminar number about which you are requesting information.

For information about bringing a course to your site please call 919-480-2550 or email the registry at .

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** Online Registration & Fee Information ** Please use form below to register only. To request information that is not included above please send an email to . Remember to specify the complete seminar number about which you are requesting information.

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After submitting your online registration you will receive registration confirmation and invoice within 7-10 business days. You may pay by credit card or check. Confirmation information will also include location and other pertinent course information.
Always state priority code XNBB to your customer service representative when registering directly by phone.

Note: Prices are subject to change without notice. To confirm the price of your session, select the session above and click “Send”. Discounts apply for groups of three or more people. Call for details. Federal government employees are eligible for special GSA pricing for many seminars.

AMA's main conference centers
Seminars scheduled for the cities below are held at the locations listed below. For location information for other cities in which AMA seminars are held please call or email for information.

New York
AMA executive Conference Center
1601 Broadway New York, NY 10019
American Management Association (Located in the same building as the Crowne Plaza Hotel) 1601 Broadway On Broadway and 48th Street near Times Square. Entrance is on 48th Street.

Chicago
AMA executive Conference Center (adjacent to the Marroitt O'Hare)
8655 west higgins rd
Chicago, IL 60631

San Francisco
AMA executive Conference Center is located in San Francisco Marriott Hotel
55 Fourth Street 2nd Level
San Francisco, CA 94103

Atlanta
AMA Executive Conference Center
Address: 1170 Peachtree Street Ne Cnr Peachtree & 14th (3rd Flr)
City, State, Zip: Atlanta, GA 30309

Washington, DC
Arlington, Virginia
2345 Crystal Drive, Suite 200
Arlington, VA 22202

If you are not paying via credit card, you will receive an invoice with payment instructions.

Cancellation Policy:
If you cannot attend a seminar you can contact AMA in advance to transfer to a future session, or you can send someone to take your place. If you need to cancel your attendance, AMA will give you a complete refund if you cancel more than three weeks before your seminar begins. To cancel, simply email us at . If you cancel with less than three weeks’ advance notice, you will be liable for the entire seminar fee. Once your payment has been received, you may request a courtesy transfer to use at any future AMA seminar of equal or lesser length. The courtesy transfer must be used within one year of the date of your originally scheduled seminar. In fairness to all attendees, if you do not attend a seminar session for which you are confirmed and do not contact AMA to cancel in advance, you will be charged the entire seminar fee.

AMA grants courtesy transfers to people who cannot attend their scheduled sessions. You can use a courtesy transfer for any seminar of equal or lesser length than the original seminar. You must use your courtesy transfer within one year of the date of your originally scheduled seminar.

AMA guarantees the quality of our seminars. If, for any reason, you are not satisfied with a seminar for which you have paid, AMA will give you credit toward another seminar of comparable price or will refund your fee.

You can also register by emailing your registration information to us at or calling us at 919-480-2550.

For additional information and schedules call 919-847-0331.

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