presents

American Management Association Seminars


EFFECTIVE E-MAIL MARKETING
Seminar No: 05519 -XNBB
CEU Credits: 1.2
Length: 2 days


Difficult times call for achieving your goals at a lower cost. A successful e-mail marketing campaign can help you do just that.

Learn the basic tools and tactics of e-mail marketing that you need to create and manage a successful campaign. Discover the best software tools available...identify ways to measure and fine-tune campaigns...apply targeted strategies for different audiences to sell more...and understand the importance of ethics in e-mail marketing.

Attendees:
Professionals who approve, plan and execute e-mail campaigns, including: Marketing vice presidents, managers and directors...advertising vice presidents, managers and directors...writers and copywriters...and MIS managers.

How You Will Benefit:

  • Generate results far superior to those of traditional media and banner ads
  • Create a cost-effective and measurable e-mail campaign that meets marketing objectives
  • Write successful e-mail marketing copy with targeted—and correctly formatted—messages
  • Track, measure and improve the results of current e-mail campaigns
  • Create your own reusable blueprints for successful e-mail campaigns
  • Integrate your e-mail campaign into your entire marketing program

What You Will Cover:

  • E-Mail Marketing: The Big Picture
  • Starting off Right
  • E-mail Marketing Strategy
  • Building Your E-Mail List
  • Creating Your E-Mail Campaign
  • Understanding E-Mail Management Technology
  • How E-Mail and Websites Work Together
  • Measuring Campaign Effectiveness

Extended/Detailed Seminar Outline

Learning Objectives

  • Generate Results Far Superior to Those of Traditional Media and Banner Ads
  • Create a Cost-effective and Measurable E-Mail Campaign That Meets Marketing Objectives
  • Write Successful E-Mail Marketing Copy with Targeted-and Correctly Formatted-Messages
  • Track, Measure and Improve the Results of Current E-Mail Campaigns
  • Create Your Own Reusable Blueprints for Successful E-Mail Campaigns
  • Integrate Your E-mail Campaign into Your Entire Marketing Program
E-Mail Marketing: The Big Picture
  • Understand Why E-Mail Is the Best Marketing Tool on the Internet
  • Be Familiar with the Benefits of E-Mail
  • Have an Idea of What Effective E-Mail Marketing Can Do
  • Know How Consumers React to E-Mail
Starting Off Right
  • Understand the Definition of Permission Marketing
  • Understand the Definition of Spam
  • Know How to Formulate a Privacy Policy
  • Be Comfortable with the Concept of Ethical E-Mail Marketing
E-Mail Marketing Strategy
  • Prioritize E-Mail Marketing Goals
  • Know the Advantage/Disadvantages of Popular Forms of E-Mail Marketing Communication
  • Build an E-Mail Marketing Strategy Needs Assessment
Building Your E-Mail List
  • Explore Sources for E-Mail List Subscribers
  • Learn How to Effectively Present Your Marketing Program
  • Create Benefit Lists and Incentive Statements
  • Understand the Advantages/Disadvantages of Mailing List Rental
Creating Your E-Mail Marketing Campaign
  • Decide on the Format, Frequency and Content of Your E-Mail Campaign
  • Learn How to Create E-Mail Messages That Generate Response
  • Learn How to Write for the E-Mail Medium
Understanding E-Mail List Management Technology
  • Understand What E-Mail List Management Technology Does
  • Know What to Look for in an E-Mail List Management Service Provider
  • Get a Behind-the-Scenes Look at List Management Technology
How E-Mail and Websites Work Together
  • Appreciate the Impact Linking E-Mail Messages with Web Pages Can Have on Response
  • Know What a "Landing Page" Is and Understand How It Can Help Build Business
  • Know What Information Needs to Be Included on a Landing Page
  • Demonstrate the Ability to Prepare a Multi-Step Campaign Strategy
Measuring Campaign Effectiveness
  • Recognize the Need to Test Each Variable to Improve Response
  • Know What "Benchmarking" Is
  • Understand How to Apply Benchmarking to Improve Marketing Efforts
  • Know What Kinds of Information Can Be Gained through Campaign Reporting

Start and End times: first day - 8:30am-5pm, all other days 9am-5pm unless otherwise specified. Your registration confirmation notice will confirm the hotel/conference center for the seminar for which you registered. The information included on this page is all the information available on this seminar. Please use form below to register only. To request information that is not included above please send an email to . Remember to specify the complete seminar number about which you are requesting information.

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AMA's main conference centers
Seminars scheduled for the cities below are held at the locations listed below. For location information for other cities in which AMA seminars are held please call or email for information.

New York
AMA executive Conference Center
1601 Broadway New York, NY 10019
American Management Association (Located in the same building as the Crowne Plaza Hotel) 1601 Broadway On Broadway and 48th Street near Times Square. Entrance is on 48th Street.

Chicago
AMA executive Conference Center (adjacent to the Marroitt O'Hare)
8655 west higgins rd
Chicago, IL 60631

San Francisco
AMA executive Conference Center is located in San Francisco Marriott Hotel
55 Fourth Street 2nd Level
San Francisco, CA 94103

Atlanta
AMA Executive Conference Center
Address: 1170 Peachtree Street Ne Cnr Peachtree & 14th (3rd Flr)
City, State, Zip: Atlanta, GA 30309

Washington, DC
Arlington, Virginia
2345 Crystal Drive, Suite 200
Arlington, VA 22202

If you are not paying via credit card, you will receive an invoice with payment instructions.

Cancellation Policy:
If you cannot attend a seminar you can contact AMA in advance to transfer to a future session, or you can send someone to take your place. If you need to cancel your attendance, AMA will give you a complete refund if you cancel more than three weeks before your seminar begins. To cancel, simply email us at . If you cancel with less than three weeks’ advance notice, you will be liable for the entire seminar fee. Once your payment has been received, you may request a courtesy transfer to use at any future AMA seminar of equal or lesser length. The courtesy transfer must be used within one year of the date of your originally scheduled seminar. In fairness to all attendees, if you do not attend a seminar session for which you are confirmed and do not contact AMA to cancel in advance, you will be charged the entire seminar fee.

AMA grants courtesy transfers to people who cannot attend their scheduled sessions. You can use a courtesy transfer for any seminar of equal or lesser length than the original seminar. You must use your courtesy transfer within one year of the date of your originally scheduled seminar.

AMA guarantees the quality of our seminars. If, for any reason, you are not satisfied with a seminar for which you have paid, AMA will give you credit toward another seminar of comparable price or will refund your fee.

You can also register by emailing your registration information to us at or calling us at 919-480-2550.

For additional information and schedules call 919-847-0331.

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