American Management Association Seminars

Kirkpatrick's Four Levels: Increasing Training Effectiveness Through Evaluation
Seminar No: 08532-XNBB
CEU Credits: 1.8
Length: 3 days

Achieve measurable improvements in training results within your organization with these proven techniques!

This highly focused seminar provides practical help in implementing the four levels of evaluation. You’ll also see how to bring the Business Partnership Model to life in your company—so that learning and development professionals partner with all stakeholders. Here is training that will put you on track to producing the training-inspired, strategy-aligned behavioral changes your organization needs to execute its organizational strategies!

How You Will Benefit

  • Get a working knowledge of the four levels of evaluation
  • Learn key principles for conducting effective training
  • Demonstrate the value of your training program effectively
  • Apply a toolkit of evaluation methods for each of the four levels: Reaction; Learning; Behavior; Results
  • Get managers and stakeholders working together to leverage training success
  • Build a chain of evidence that clearly demonstrates training’s contribution to the bottom line
What You Will Cover
  • Aligning your training with your organization’s strategy
  • Leveraging business relationships
  • Determining stakeholder expectations and getting buy-in throughout your organization
  • Overview of Kirkpatrick’s four levels of training evaluation
  • The Kirkpatrick Tool Kit: sample models and evaluation techniques
  • Demonstrating a process and conducting a focus group during the program
  • Building a chain of evidence to demonstrate value
Who Should Attend

Trainers, instructors, instructional designers, curriculum designers/instructors, learning and development professionals/leaders, training directors, senior learning leaders, learning/business liaisons, program evaluators, educators, consultants, independent contractors, HR directors/managers/supervisors and HR generalists.

Extras from AMA

Each participant at this seminar will receive a complimentary copy of the newly-published book, Implementing the Four Levels—A Practical Guide for Effective Evaluation of Training Programs, by Donald L. Kirkpatrick and James D. Kirkpatrick.

Extended Seminar Description

Learning Objectives

  • Establish a Shared Set of Expectations with Business Leaders of Goals, Roles, and Desired Outcomes
  • Build a Business Case for How Learning and Development Initiatives Can Contribute to the Fulfillment of Targeted Business Goals
  • Build and Present a Compelling Chain of Evidence to Clearly Demonstrate Learning and Development’s Contribution to Bottom-Line Results
  • Implement the Four Levels to Enhance the Effectiveness of Learning and Development
  • Use the Comprehensive "Kirkpatrick Toolkit" to Effectively Evaluate Any Course or Program
Evaluation Challenges and Opportunities
  • Recall Organizational Issues Related to Evaluation
  • Identify Evaluation Challenges
  • State Expectations About This Seminar
  • Review Key Principles of Evaluation
  • Define the Four Levels of Evaluation
  • Explain the Origins and Philosophies of the Four Levels of Evaluation
Creating and Evaluating Value
  • Recognize the Importance of Creating Value Through Effective Learning and Development Programs
  • Review the Concepts Associated with ADDIE
  • Position the Components of ADDIE with the Four Levels of Evaluation
  • Use ADDIE Components to Build Knowledge of Program Intent and Objectives
  • Recognize the Elements of the Business Partnership Model in a Presentation to Stakeholders
  • Identify the Four Levels of Evaluation in a Business Presentation
  • Differentiate Between Types of Objectives in a Given Scenario
  • Determine Information Needed to Implement the Business Partnership Model
  • Examine Training Requests/Challenges for Outcome-Behavior-Learning-Environment Components
  • Consider Requests That Cannot Be Resolved with Training Alone
Planning Your Business Partnership
  • Specify Business Needs Associated with a Learning and Development Project/Program
  • Critique Learning and Development Challenges to Determine Associated Business Needs and Expectations
  • Identify Areas for Further Exploration with Stakeholders Regarding Business Needs and Expectations
  • Develop Responses to Statements and Questions That Will Help Build a Business Case and a Business Partnership
  • Recognize Needs That May NOT Be Solved By Training
  • Recognize Activities Associated with the Four Levels of Evaluation
  • Use a Level Brief to Check Knowledge of Each of the Four Levels of Evaluation
  • Consider Methods for Each Level of Evaluation
Evaluation Techniques
  • Explain How Measurement Correlates to Achieving Business Outcomes
  • Recognize the Need for Effectively Gathering and Evaluating Data and Information
  • Recognize the Three Purposes of Evaluation in a Given Scenario
  • Consider Key Points Associated with Different Evaluation Purposes
  • Describe the Various Evaluation Techniques and How They Are Used at Each Level
  • Use Sample Evaluations to Assist in Future Learning and Development Efforts
Creating and Presenting a Chain of Evidence
  • Determine the Most Effective Evaluation Techniques for a Given Learning and Development Initiative
  • Respond to Stakeholder Questions Related to Levels 2, 3, and 4
  • Anticipate Questions About a Chain of Evidence That Shows the Value of Training
  • Follow a Model for Presenting a Chain of Evidence to Stakeholders
  • Assess Communication and Consulting Skills Needed to Be an Effective Evaluator
  • Initiate a Development Plan
  • Plan a Presentation Using a Sample Template
  • Check Knowledge of Seminar Content
  • Determine Needs for Follow-Up Information
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